A successful online giving program is often the lifeblood of a successful, modern nonprofit. But figuring out how to grow online giving can sometimes seem like black magic. It’s often difficult to figure out where your site traffic is coming from, what makes your traffic convert and how much your visitors are willing to donate.
I want to be a charity nerd. Not in the “foolish or contemptible person who lacks social skills or is boringly studious” way but the “single-minded expert in a particular technical field” way (thanks for the definitions Google). Not only because I want to be an expert in my field, but also because being a