Helping Nonprofits Raise More Money & Do More Good

Turning Fans into Fundraisers

Posted: April 15, 2015 |

Over the past decade as we’ve worked with a range of nonprofits, we’ve used some simple math to explain a crucial concept.

Imagine your organization has five donor representatives on staff. Each donor rep can realistically maintain legitimate relationships with somewhere around 100 people. Which means that your organization can realistically expect to have a relational influence on about 500 current and potential donors.

That’s a problem.

Why? Because giving is fundamentally relational and personal. And by definition, your organization’s model isn’t scalable.

Now say you have 10,000 people who have given gifts of any kind to your organization. You can assume each of those people have about 100 meaningful relationships they maintain. Imagine you’re able to equip and inspire those givers to tell the story of your organization. All of a sudden, your organization has expanded its reach from 500 relationships to a million — without sacrificing the irreplaceable power of personal connection.

Turning fans into fundraisers is the first step in fostering an organizational culture that allows anyone to immediately feel that they are part of something big, something meaningful. When givers receive the tools and inspiration to become megaphones for the cause, you’ll have a scalable movement on your hands, leaving fundraising staff to cast the vision, provide the tools, and get out of the way.

digital fundraising experiments webinar

Jeff is the Director of Marketing at Virtuous CRM. He's passionate about digital marketing, design, and helping nonprofits connect with their donors to have a greater impact in the world.

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