Category: Nonprofit Fundraising
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[Podcast] Jenni Chacko of Empart Talks Donor Segmentation and Growing Generosity
by: Mckenna Bailey
This week, we’re highlighting our insightful episode with Jenni Chacko, co-founder of Empart. Jenni tells the funny origin story of Empart and how prioritizing culture has helped them grow despite changing donor priorities. We also hear Jenni’s fundraising strategies, including donor segmentation. Listen to the entire episode below. To learn more about Jenni, or Empart,
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To Hit Year-End Goals, Go Beyond Content Marketing for Nonprofits
by: Laura Ingalls
You’ve got to be a great improviser to work in the nonprofit sector. When your job is to find creative solutions for huge problems, that kind of thinking “on the fly” is a must. But I don’t think we should improvise when it comes to our year-end fundraising content. You know what I mean –
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3 Ways To Learn From “No”: Optimizing Fundraising Strategies that Don’t Work
by: Megan Donahue
You did it. You made a big, brave ask to a major donor and…they passed. They weren’t interested. Ouch. Sorry. But take heart! There is life after “no,” and all is not lost. In fact, you can use “no” to improve and optimize your fundraising strategies. What Can You Learn From “No”? It may feel
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Smart Marketing Spends for Nonprofits: How to Optimize Your Efforts
by: Mckenna Bailey
Marketing spends for nonprofits have changed dramatically over the last 15 years. In years past, you could rely on your major donors to get the word out about your work. Your marketing spends were relatively consistent. Now, thanks to technology and digital marketing advancements, people hear about a new mission, nonprofit and crowdfunding campaign every
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[PODCAST] Larry Johnson Talks Donor Relations Best Practices for Nonprofits
by: Mckenna Bailey
This episode of The Modern Nonprofit Fundraiser features Larry Johnson, founder of Eight Principles of Sustainable Fundraising. Larry offers insights about donor relations, how to transform your relationship with money and so much more. The best part comes at the end, when he tells a story of a big gift donor who changed the way
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[Podcast] Justin Narducci: Simplifying Your Workflow to Focus On Accomplishments
by: Mckenna Bailey
The best part of hosting this podcast is that it’s one more way we can empower nonprofits to do more good. This episode is a prime example of the powerful ways we can all grow when we share knowledge about everything from nonprofit strategies to self-care techniques. Our guest, Justin Narducci, is the CEO of
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8 Essential Tools for Nonprofits in 2019
by: Mckenna Bailey
Right now, we are living through a golden era of tools for nonprofits. No matter what responsibilities you’re in charge of, there is a tool that will help you be more efficient. But with so many options, it’s difficult to know which ones you need and which ones won’t add much value. That’s why we’re
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[Podcast] John Lyon: Mobilizing Donors for Global Emergency Response Efforts
by: Mckenna Bailey
We may never know when disaster will strike. However, with the right team and proper planning, your nonprofit can make a huge impact in disaster relief. We learn how to put those plans and processes in place to mobilize donors immediately on this week’s episode of The Modern Nonprofit Fundraiser podcast. Our guest is John
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How Can Nonprofits Communicate Impact?
by: Jeff Jacobs
Most donors choose to give to nonprofits because they believe in the cause. So it follows suit that they would want to know that their gift is actually contributing toward the impact they believed in at the beginning. Research from The Bridgespan Group reinforces this idea. They found that the greatest need donors have from
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[Podcast] Beth Guckenberger: Fundraising and the Art of Nonprofit Storytelling
Storytelling is a major part of how brands connect with their audiences, but nonprofit storytelling is unique. It can be a major challenge to do it well so that you do more than just grow your donor base. We spoke with Beth Guckenberger who has been using storytelling to build relationships with her donors in