Category: Nonprofit Fundraising
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Smart Marketing Spends for Nonprofits: How to Optimize Your Efforts
by: Mckenna Bailey
Marketing spends for nonprofits have changed dramatically over the last 15 years. In years past, you could rely on your major donors to get the word out about your work. Your marketing spends were relatively consistent. Now, thanks to technology and digital marketing advancements, people hear about a new mission, nonprofit and crowdfunding campaign every
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[PODCAST] Larry Johnson Talks Donor Relations Best Practices for Nonprofits
by: Mckenna Bailey
This episode of The Modern Nonprofit Fundraiser features Larry Johnson, founder of Eight Principles of Sustainable Fundraising. Larry offers insights about donor relations, how to transform your relationship with money and so much more. The best part comes at the end, when he tells a story of a big gift donor who changed the way
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[Podcast] Justin Narducci: Simplifying Your Workflow to Focus On Accomplishments
by: Mckenna Bailey
The best part of hosting this podcast is that it’s one more way we can empower nonprofits to do more good. This episode is a prime example of the powerful ways we can all grow when we share knowledge about everything from nonprofit strategies to self-care techniques. Our guest, Justin Narducci, is the CEO of
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8 Essential Tools for Nonprofits in 2019
by: Mckenna Bailey
Right now, we are living through a golden era of tools for nonprofits. No matter what responsibilities you’re in charge of, there is a tool that will help you be more efficient. But with so many options, it’s difficult to know which ones you need and which ones won’t add much value. That’s why we’re
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[Podcast] John Lyon: Mobilizing Donors for Global Emergency Response Efforts
by: Mckenna Bailey
We may never know when disaster will strike. However, with the right team and proper planning, your nonprofit can make a huge impact in disaster relief. We learn how to put those plans and processes in place to mobilize donors immediately on this week’s episode of The Modern Nonprofit Fundraiser podcast. Our guest is John
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How Can Nonprofits Communicate Impact?
by: Jeff Jacobs
Most donors choose to give to nonprofits because they believe in the cause. So it follows suit that they would want to know that their gift is actually contributing toward the impact they believed in at the beginning. Research from The Bridgespan Group reinforces this idea. They found that the greatest need donors have from
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[Podcast] Beth Guckenberger: Fundraising and the Art of Nonprofit Storytelling
Storytelling is a major part of how brands connect with their audiences, but nonprofit storytelling is unique. It can be a major challenge to do it well so that you do more than just grow your donor base. We spoke with Beth Guckenberger who has been using storytelling to build relationships with her donors in
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[Podcast] Adam Walker: What Makes a Great Nonprofit Website?
by: Ben Snedeker
Most nonprofit organizations understand that a website is a key communication tool that helps them state their mission, share their successes, and keep their donors up to date. A nonprofit website is also a central tool for growing the donor base. That’s why it’s not enough to just check the box: “Yeah, we have a website.”
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Metrics That Really Matter To Your Organization – And How To Improve Them
by: Emily Beck
We love equipping nonprofits with modern software that helps accelerate generosity. But there’s a well-known ‘secret’ in CRM software that, if not understood, can dramatically inhibit your success. The ‘secret’ is this: even the best solutions are only as effective as the data and processes that they help automate. In other words, you’ve made the