Category: Nonprofit Fundraising
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How Can Nonprofits Communicate Impact?
by: Jeff Jacobs
Most donors choose to give to nonprofits because they believe in the cause. So it follows suit that they would want to know that their gift is actually contributing toward the impact they believed in at the beginning. Research from The Bridgespan Group reinforces this idea. They found that the greatest need donors have from
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[Podcast] Beth Guckenberger: Fundraising and the Art of Nonprofit Storytelling
Storytelling is a major part of how brands connect with their audiences, but nonprofit storytelling is unique. It can be a major challenge to do it well so that you do more than just grow your donor base. We spoke with Beth Guckenberger who has been using storytelling to build relationships with her donors in
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[Podcast] Adam Walker: What Makes a Great Nonprofit Website?
by: Ben Snedeker
Most nonprofit organizations understand that a website is a key communication tool that helps them state their mission, share their successes, and keep their donors up to date. A nonprofit website is also a central tool for growing the donor base. That’s why it’s not enough to just check the box: “Yeah, we have a website.”
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Metrics That Really Matter To Your Organization – And How To Improve Them
by: Emily Beck
We love equipping nonprofits with modern software that helps accelerate generosity. But there’s a well-known ‘secret’ in CRM software that, if not understood, can dramatically inhibit your success. The ‘secret’ is this: even the best solutions are only as effective as the data and processes that they help automate. In other words, you’ve made the