Nothing in life is free. Well, nothing worth having, anyway. When it comes to nonprofits, every penny counts. From office space to equipment, nonprofits need to get highest quality at the most reasonable price so they can devote the highest possible percentage of their donors’ generous support to accomplishing their mission. Choosing a nonprofit CRM
Remember Rube Goldberg machines? They’re those ridiculously over-engineered and complicated contraptions that were only created to perform really simple tasks. Unfortunately, that thinking was the norm when it came to nonprofit software. I work with nonprofits every day that have donor management systems that are complicated, confusing and only succeed in getting in the way of
At Virtuous, we’re all about helping charities raise more money and do more good. This means valuing all of the people involved in the fundraising process from start to finish. We recognize that agency partners are crucial to any charity’s success, and as a result, we’re committed to helping agencies better serve their nonprofit customers.
Donors with all different levels of financial means sacrificially and generously provide the dollars and cents that keep your doors open. Which is great, because fulfilling your organization’s mission takes money. But what about your supporters who want to do more? How do you know what they are passionate about? How do you know what
There is a growing consensus among business-to-customer (B2C) experts that “marketers don’t know their customers as well as they think they do.” The main reason for this is the woeful inadequacy of the data used by existing customer relationship management (CRM) programs. Making matters worse is the prevailing mindset among marketers that disregards the importance of figuring