Posts by: Gabe Cooper
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4 Marketing Automation Workflows That Drive Generosity
by: Gabe Cooper
In my line of work I spend most of my time thinking about the intersection of fundraising and technology. I’m constantly looking for new technologies capable of helping charities inspire generosity. And, in my opinion, Marketing Automation is the most powerful (and underutilized) new fundraising technology available on the market today. Marketing automation is simply
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3 Key Lessons for Nonprofit Innovation and Facebook Horses
by: Gabe Cooper
So, my dad is on Facebook… which you would find SHOCKING if you knew my dad. See, my dad’s a child of the 60’s. He listened to Bob Dylan, hitchhiked across the country, spent time at Haight-Ashbury, the whole nine yards. But, like many in his generation, he is largely a technology neophyte. He’s perpetually 15 years behind
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The Virtuous Worldview Part 2: How Virtuous is Re-imagining Generosity
by: Gabe Cooper
In part one of my “Virtuous Worldview” blog, I wrote about how a handful of modern nonprofits are reimagining generosity. I discussed how the best and brightest of this new breed of charity understand two key principles related to generosity: Generosity is deeply personal: we all give based on personal relationships and passions. Everyone is a giver: philanthropy
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Five Features Agencies Need out of a Nonprofit CRM
by: Gabe Cooper
At Virtuous, we’re all about helping charities raise more money and do more good. This means valuing all of the people involved in the fundraising process from start to finish. We recognize that agency partners are crucial to any charity’s success, and as a result, we’re committed to helping agencies better serve their nonprofit customers.
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The Virtuous Worldview Part 1 : How Virtuous is Re-imagining Generosity
by: Gabe Cooper
Occasionally, I get asked how Virtuous is “different” from other nonprofit CRMs. I thought it might be helpful to write a couple blog posts that outline our particular views on generosity software. Part of the Virtuous value lies in the fact that our software team builds beautiful, easy-to-use software. That said, these blog posts won’t focus on
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Trends for Scaling Donor Relationships
by: Gabe Cooper
FUNDRAISING TRENDS In the Stanford Social Innovation Review, Curt Swindoll outlines four trends that are revolutionizing how nonprofits work. We recommend reading the whole thing, but in the meantime we wanted to highlight two of his key points. Both of these principals should exist at the heart of any great nonprofit CRM or donor management system. DONOR
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Giver Managed Relationships
by: Gabe Cooper
There is a growing consensus among business-to-customer (B2C) experts that “marketers don’t know their customers as well as they think they do.” The main reason for this is the woeful inadequacy of the data used by existing customer relationship management (CRM) programs. Making matters worse is the prevailing mindset among marketers that disregards the importance of figuring
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10 Great Tech Tools Charities Should be Using
by: Gabe Cooper
An unfortunate trend we’ve spotted among some nonprofits with which we work is the tendency to be locked into using a very limited set of tools provided by one or two vendors. While these tools are helpful in their own right, this narrow form of dependency means these organizations are unable to operate on a
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The Power of Relational Connection
by: Gabe Cooper
You don’t need us to tell you that when it comes to fundraising, the status quo isn’t working. It’s not working for you, and it’s not working for your donors. You know from experience that all too often, standard fund-raising techniques amount to nothing more than a bunch of nameless, faceless transactions. Before long, the