In my line of work I spend most of my time thinking about the intersection of fundraising and technology. I’m constantly looking for new technologies capable of helping charities inspire generosity. And, in my opinion, Marketing Automation is the most powerful (and underutilized) new fundraising technology available on the market today. Marketing automation is simply
Is your nonprofit missing out on thousands in free services and technology? When I have a chance to talk with nonprofit businesses they are often surprised at how many things they can get for free…yes $0 cost! As a valid 501(c)(3), nonprofits are eligible for free software, apps, professional services, products and so much more.
Black and white. Right and wrong. Good and bad. Early in your career and 20’s that’s normally how you can see things. Your job. Your faith. Your relationships. Your beliefs. Your ideas. It makes it a lot easier to be an advocate and passionate supporter because, well, you’re right. Your cause is just. In fact,
Did you know, according to eMarketer, that 60% of marketers produce at least one piece of content per day? For the average nonprofit marketer we’re lucky if we have a chance to produce one piece of content a month let alone per day! Content marketing today has become a huge priority, but for many it’s
Do you ever get those ‘aha’ moments? You know, those all-too-rare times when everything just seems to click. There is this moment of clarity where all you can see is the idea, solution or way forward when previously it’s just been a mucky, murky, mess. I’m sure you know these moments but just in case,
Do you remember the days when searching online took longer, was cumbersome and you never quite found what you were looking for? Precious minutes would pass as you continued to comb the internet for what you needed. Fast forward to today and virtually everything is at your fingertips, within a few short keystrokes. It’s amazing
Traffic. Average Gift. Conversion. These are the 3 essential ingredients to fundraising and online fundraising. I discussed the role of traffic here (and how a Google Ad Grant can help) and today we’re going to look at conversion. Quite relevant as I’m currently at Unbounce‘s Call to Action Conference which is essentially a two-day conference focused on conversion. This post
Billions, yes billions, of searches are performed each and every month just on Google alone! More searches are conducted on mobile devices than on desktop, as of 2015. Today we search for just about anything, from health related questions like “is my toothache cancer” to product searches like “where to find hot pink fuzzy slippers”.
I’ve spent most of my fundraising and professional career in digital and tech so I spend a lot of my time in conversations about, well, tech, digital, and the future. What’s changing on Facebook? What’s next with mobile? How will philanthropy be different with Millennials? And while I have some opinions – Facebook has a ‘new’
Do you struggle with time-consuming and frustrating gift processing? Do you wish you could find a tool to streamline the process and make it less burdensome that was affordable? Gift processing is the most critical and dreaded function for every nonprofit organization. It takes forever and mistakes are inevitable, requiring work to be redone. It’s
Marketers in the nonprofit space wear many hats, sometimes more hats than we can count! Who has time to keep up with innovative marketing trends when we’re busy balancing so much? With the right resources and planning, anything is possible! The information shared in this article we hope will help those in the nonprofit space