It's almost time for our free webinar where you can learn about some amazing insights from over 600 digital fundraising experiments!
Are you in the same boat as so many nonprofits? Struggling to measure the performance of email fundraising campaigns?
You can see all of your email metrics like opens and clicks in a colorful report displayed in your email tool, but you have a hard time figuring out how many donors and contributions were generated by your email efforts, let alone how much revenue was generated.
Email tools are built to send email and so they measure the emails that are sent. They aren’t built to measure the performance of your website. You have to measure both pre-click (leading up to clicking through to your website) and post-click (after they have clicked out of the email onto your website) conversion metrics. To see post-click metrics you have to set up and use a web analytics tool like Google Analytics.
Is fundraising more of an art or science? Do they have to be mutually exclusive? Can science help inform our art?
You made it through the conference!
Time to unpack, relax, and play with all your new swag, but it’s also time to continue to make the most of your conference experience.
If you followed our tips for getting the most out of attending a conference then you’ve made a lot of new contacts and cultivated old ones. Now it’s time to continue to cultivate these relationships and implement the valuable takeaways you learned at the show.
Here is our list of things to do after a conference to preserve that post-conference glow and keep the momentum going long after the conference has ended!
You're attending a conference!
You're all registered and excited for a day full of learning, networking, and of course...great swag. If you're a regular conference attendee, than I'm sure you have plenty of tried and true strategies for getting the most out of your experience. But if you're new or a little rusty we've got some great tips for attending conferences!
Have you heard? Data science is sexy.
Congrats! You’ve just wrapped up 2016, you had a great end-of-year push, and now you have a bunch of new donor names sitting in your database. Big win...but now what?
So, my dad is on Facebook… which you would find SHOCKING if you knew my dad. See, my dad’s a child of the 60’s. He listened to Bob Dylan, hitchhiked across the country, spent time at Haight-Ashbury, the whole nine yards. But, like many in his generation, he is largely a technology neophyte. He’s perpetually 15 years behind on every major technology advancement – except for Facebook. For some reason my dad got hooked on the magical Book of Faces a few years ago, and he has become one of the most prolific Facebook posters that I know. And, like most ex-hippies, his posts are typically equal parts weird and inspiring. For example, a few years ago, my dad invented a fictional horse, and then gave the horse (“Bobby”) a separate Facebook profile in order to document the its exploits in the golden age of silver screen cowboys. It is both endearing... and uncomfortably strange.