Congrats! You’ve just wrapped up 2016, you had a great end-of-year push, and now you have a bunch of new donor names sitting in your database. Big win...but now what?
So, my dad is on Facebook… which you would find SHOCKING if you knew my dad. See, my dad’s a child of the 60’s. He listened to Bob Dylan, hitchhiked across the country, spent time at Haight-Ashbury, the whole nine yards. But, like many in his generation, he is largely a technology neophyte. He’s perpetually 15 years behind on every major technology advancement – except for Facebook. For some reason my dad got hooked on the magical Book of Faces a few years ago, and he has become one of the most prolific Facebook posters that I know. And, like most ex-hippies, his posts are typically equal parts weird and inspiring. For example, a few years ago, my dad invented a fictional horse, and then gave the horse (“Bobby”) a separate Facebook profile in order to document the its exploits in the golden age of silver screen cowboys. It is both endearing... and uncomfortably strange.
As we wind down and celebrate an amazing 2016, we wanted to gather some of the year's best Virtuous resources for you to get a jump start on fundraising success for 2017.
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In part one of my “Virtuous Worldview” blog, I wrote about how a handful of modern nonprofits are reimagining generosity. I discussed how the best and brightest of this new breed of charity understand two key principles related to generosity:
One of the most critical subsets of every nonprofit’s donor base is their major donors. These generous donors provide a solid foundation for existing programs, fund expansions into service areas, and give you the opportunity to grow your donor base to even greater levels.
I have a confession: many moons ago I was involved in a multi-level marketing “opportunity” with my wife. Yes, we took the plunge like so many starry-eyed folks do. You just have to find 5 friends, and then they’ll find 5 friends! We were really excited to get started and began to work diligently to make diamond status, or inner circle, or whatever it was. We created elegant handouts, we designed beautiful business cards, we created a Myspace page (yup, it was long ago). But then this strange thing happened: nothing. Absolutely nothing. Why, you ask? We failed to do priority #1: actually call our friends and family. Despite all our best efforts and diligence at managing every other area of the business, we didn’t focus on the one thing that would actually make a difference.
I embarrass myself with this story to make a point. Our end goal was to grow the business, but all our efforts didn’t actually move the needle.
Rob Harter of the Nonprofit Leadership Podcast hosted Virtuous Software founder Gabe Cooper this week to chat about how nonprofits can leverage technology to do more good in the world.
Twitter has been abuzz with #DonorLove with nonprofits recently.
#DonorLove is a movement of nonprofits recognizing their donors and thanking them for their support on social media channels. In short: it’s the latest fad in the age-old practice of making supporters feel connected to a causes they give and dedicate their time to.
What’s not to love about email! It reaches your intended recipient within seconds; you are able to personalize it and include images; you can make it as long or as short as you want and direct people to the next step you want them to take; and it costs almost nothing to send.