<iframe src="//www.googletagmanager.com/ns.html?id=GTM-WZWX5S" height="0" width="0" style="display:none;visibility:hidden">

Raise More and Do More Good

When Not Listening to Your Donors Is the Right Thing to Do

[fa icon="calendar'] Sep 22, 2016 4:20:00 AM / by Jeff Jacobs posted in fundraising, analytics

[fa icon="comment"] 0 Comments

One of the most important things any organization — nonprofits and for-profits alike — can do is listen to their target market and respond to their wants and needs.

Read More [fa icon="long-arrow-right"]

The Exodus Road uses Virtuous to end Child Slavery [Nonprofit Profile]

[fa icon="calendar'] Sep 19, 2016 7:12:00 AM / by Jeff Jacobs posted in crm, nonprofit profile

[fa icon="comment"] 0 Comments

The Exodus Road is a growing nonprofit focused on ending the human trafficking and sex slavery trade. To date, they’ve supported nearly a 1,000 rescue operations in Southeast Asia resulting in over 200 arrests.

Read More [fa icon="long-arrow-right"]

Four Metrics Every Nonprofit Should Track (But Probably Isn’t)

[fa icon="calendar'] Sep 15, 2016 6:44:00 AM / by Brad Davies posted in marketing, reporting, data

[fa icon="comment"] 0 Comments

Just about every nonprofit on the planet can tell you how many active donors they have on file or at least how many people they are mailing currently. They probably don’t need to run a report to tell you the revenue for the fiscal year either.

Read More [fa icon="long-arrow-right"]

Going Beyond A/B: Three Long-Term Tests to Refine Email Marketing Performance

[fa icon="calendar'] Sep 12, 2016 9:42:50 AM / by Jeff Jacobs posted in ROI, email marketing, A/B Testing

[fa icon="comment"] 0 Comments

Whether your nonprofit is trying to fix a “problem” with donor engagement or you’re just committed to innovation and never satisfied with the status quo, A/B and multivariate testing is probably at the top of your list to improve communication performance. If you aren’t doing a/b testing yet, check out our previous post Getting Started with A/B Testing and this post from KissMetrics.

Read More [fa icon="long-arrow-right"]

Louisville Rescue Mission uses Virtuous CRM to build better relationships with their givers [Nonprofit Profile]

[fa icon="calendar'] Sep 9, 2016 12:00:00 PM / by Jeff Jacobs posted in nonprofit profile

[fa icon="comment"] 0 Comments

Founded in 1881, Louisville Rescue Mission is one of the oldest and largest rescue missions in the United States. They are devoted to breaking the cycle of addiction and poverty through the Gospel of Jesus Christ.

Read More [fa icon="long-arrow-right"]

Data Analysis or: How I Learned to Stop Worrying and Love Asking Questions

[fa icon="calendar'] Sep 5, 2016 7:30:00 AM / by Scott Richards posted in reporting, data

[fa icon="comment"] 0 Comments

I get it. You are a people person. It’s why you are so good at cultivating and maintaining relationships with your donors.

Then, one day, you took a promotion with a new organization to head up their fundraising team. And in your first meeting with your new Executive Director, you’re asked to take a look at the recent fundraising data to “do some analysis.”

Read More [fa icon="long-arrow-right"]

[Infographic] The Importance of Optimizing the Entire Email Marketing Funnel

[fa icon="calendar'] Sep 2, 2016 6:30:00 AM / by Jeff Jacobs posted in fundraising, email marketing, A/B Testing

[fa icon="comment"] 0 Comments

We’ve written a fair amount on testing marketing communications and the impact it can have on a nonprofit’s fundraising efforts. It’s a critical discipline every large, growing organization incorporates into every piece of communication that makes it into a supporter’s hands.

But why is testing so important? Think of it this way: if you aren’t testing and measure the results, how do you know if your communication was as effective as possible? How do you know sending something different wouldn’t have raised even more support?

Read More [fa icon="long-arrow-right"]

Five Things You Need to Learn About Your Major Gifts Prospects

[fa icon="calendar'] Aug 31, 2016 10:30:00 AM / by Ryan Woroniecki posted in marketing, fundraising, major donors, data appends

[fa icon="comment"] 0 Comments

Preparation is a chief component of success in all aspects of life, and fundraising is no exception. Soliciting a donation without any background information on your contributor is tough. Really tough.

Read More [fa icon="long-arrow-right"]

You’re Not Investing in Technology. You’re Investing in Organizational Innovation

[fa icon="calendar'] Aug 29, 2016 8:30:00 AM / by David Cady posted in crm, innovation

[fa icon="comment"] 0 Comments

One thing I’ve realized being in the software world for the past several years is that the hardest part about adopting a new piece of technology is not utilizing the new bells and whistles you get, it’s the cultural and process change that comes along with this change.

Read More [fa icon="long-arrow-right"]

Four Tips for Superior School Fundraising

[fa icon="calendar'] Aug 26, 2016 9:15:29 AM / by Rachel Clark posted in fundraising, schools

[fa icon="comment"] 0 Comments

On top of educating our youth, schools have a secondary responsibility: fundraising.

Read More [fa icon="long-arrow-right"]


Subscribe to Blog Updates