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Raise More and Do More Good

3 Keys to Maximize Effectiveness

[fa icon="calendar'] Nov 17, 2016 9:56:06 AM / by David Cady posted in fundraising

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I have a confession: many moons ago I was involved in a multi-level marketing “opportunity” with my wife. Yes, we took the plunge like so many starry-eyed folks do. You just have to find 5 friends, and then they’ll find 5 friends! We were really excited to get started and began to work diligently to make diamond status, or inner circle, or whatever it was. We created elegant handouts, we designed beautiful business cards, we created a Myspace page (yup, it was long ago). But then this strange thing happened: nothing. Absolutely nothing. Why, you ask? We failed to do priority #1: actually call our friends and family. Despite all our best efforts and diligence at managing every other area of the business, we didn’t focus on the one thing that would actually make a difference.

I embarrass myself with this story to make a point. Our end goal was to grow the business, but all our efforts didn’t actually move the needle.

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[Podcast] How Nonprofits Can Deepen Donor Relationships With Predictive Analytics

[fa icon="calendar'] Oct 21, 2016 11:30:55 AM / by Heather Cooan posted in analytics, data, predictive analytics, podcast

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Rob Harter of the Nonprofit Leadership Podcast hosted Virtuous Software founder Gabe Cooper this week to chat about how nonprofits can leverage technology to do more good in the world.

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#DonorLove

[fa icon="calendar'] Sep 29, 2016 7:41:03 AM / by Dawn Galasso posted in marketing, fundraising

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Twitter has been abuzz with #DonorLove with nonprofits recently.

#DonorLove is a movement of nonprofits recognizing their donors and thanking them for their support on social media channels. In short: it’s the latest fad in the age-old practice of making supporters feel connected to a causes they give and dedicate their time to.

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Email for the Win! Six Tips for Getting Email Communication Right With Your Donors

[fa icon="calendar'] Sep 26, 2016 9:29:04 AM / by Brad Davies posted in fundraising, email marketing, A/B Testing

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What’s not to love about email! It reaches your intended recipient within seconds; you are able to personalize it and include images; you can make it as long or as short as you want and direct people to the next step you want them to take; and it costs almost nothing to send.

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When Not Listening to Your Donors Is the Right Thing to Do

[fa icon="calendar'] Sep 22, 2016 4:20:00 AM / by Jeff Jacobs posted in fundraising, analytics

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One of the most important things any organization — nonprofits and for-profits alike — can do is listen to their target market and respond to their wants and needs.

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The Exodus Road uses Virtuous to end Child Slavery [Nonprofit Profile]

[fa icon="calendar'] Sep 19, 2016 7:12:00 AM / by Jeff Jacobs posted in crm, nonprofit profile

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The Exodus Road is a growing nonprofit focused on ending the human trafficking and sex slavery trade. To date, they’ve supported over 750 rescue operations in Southeast Asia resulting in over 200 arrests.

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Four Metrics Every Nonprofit Should Track (But Probably Isn’t)

[fa icon="calendar'] Sep 15, 2016 6:44:00 AM / by Brad Davies posted in marketing, reporting, data

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Just about every nonprofit on the planet can tell you how many active donors they have on file or at least how many people they are mailing currently. They probably don’t need to run a report to tell you the revenue for the fiscal year either.

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Going Beyond A/B: Three Long-Term Tests to Refine Email Marketing Performance

[fa icon="calendar'] Sep 12, 2016 9:42:50 AM / by Jeff Jacobs posted in ROI, email marketing, A/B Testing

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Whether your nonprofit is trying to fix a “problem” with donor engagement or you’re just committed to innovation and never satisfied with the status quo, A/B and multivariate testing is probably at the top of your list to improve communication performance. If you aren’t doing a/b testing yet, check out our previous post Getting Started with A/B Testing and this post from KissMetrics.

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Louisville Rescue Mission uses Virtuous CRM to build better relationships with their givers [Nonprofit Profile]

[fa icon="calendar'] Sep 9, 2016 12:00:00 PM / by Jeff Jacobs posted in nonprofit profile

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Founded in 1881, Louisville Rescue Mission is one of the oldest and largest rescue missions in the United States. They are devoted to breaking the cycle of addiction and poverty through the Gospel of Jesus Christ.

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Data Analysis or: How I Learned to Stop Worrying and Love Asking Questions

[fa icon="calendar'] Sep 5, 2016 7:30:00 AM / by Scott Richards posted in reporting, data

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I get it. You are a people person. It’s why you are so good at cultivating and maintaining relationships with your donors.

Then, one day, you took a promotion with a new organization to head up their fundraising team. And in your first meeting with your new Executive Director, you’re asked to take a look at the recent fundraising data to “do some analysis.”

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