In my line of work I spend most of my time thinking about the intersection of fundraising and technology. I’m constantly looking for new technologies capable of helping charities inspire generosity. And, in my opinion, Marketing Automation is the most powerful (and underutilized) new fundraising technology available on the market today. Marketing automation is simply
Traffic. Average Gift. Conversion. These are the 3 essential ingredients to fundraising and online fundraising. I discussed the role of traffic here (and how a Google Ad Grant can help) and today we’re going to look at conversion. Quite relevant as I’m currently at Unbounce‘s Call to Action Conference which is essentially a two-day conference focused on conversion. This post
Billions, yes billions, of searches are performed each and every month just on Google alone! More searches are conducted on mobile devices than on desktop, as of 2015. Today we search for just about anything, from health related questions like “is my toothache cancer” to product searches like “where to find hot pink fuzzy slippers”.
I’ve spent most of my fundraising and professional career in digital and tech so I spend a lot of my time in conversations about, well, tech, digital, and the future. What’s changing on Facebook? What’s next with mobile? How will philanthropy be different with Millennials? And while I have some opinions – Facebook has a ‘new’
Do you struggle with time-consuming and frustrating gift processing? Do you wish you could find a tool to streamline the process and make it less burdensome that was affordable? Gift processing is the most critical and dreaded function for every nonprofit organization. It takes forever and mistakes are inevitable, requiring work to be redone. It’s
Marketers in the nonprofit space wear many hats, sometimes more hats than we can count! Who has time to keep up with innovative marketing trends when we’re busy balancing so much? With the right resources and planning, anything is possible! The information shared in this article we hope will help those in the nonprofit space
Our good friends over at SiteStacker have a great article up on Forbes today on marketing automation (seriously… take a look when you have a moment). In the article, they talk about the ins and outs of marketing automation and how nonprofits need to start leveraging software like Virtuous Automation to streamline their process, improve
It’s almost time for our free webinar where you can learn about some amazing insights from over 600 digital fundraising experiments!Together with NextAfter, we’ll dive into a myriad of real-life examples that will shed light on how to optimize and improve your digital donor experience. Using 600 experiments conducted by NextAfter we’ll not only debunk traditional
Are you in the same boat as so many nonprofits? Struggling to measure the performance of email fundraising campaigns? You can see all of your email metrics like opens and clicks in a colorful report displayed in your email tool, but you have a hard time figuring out how many donors and contributions were generated
Is fundraising more of an art or science? Do they have to be mutually exclusive? Can science help inform our art? Virtuous is thrilled to partner with NextAfter, the leading nonprofit research lab and consultancy, to share learnings about what works in digital fundraising. During this webinar we’ll turn the web into a living laboratory.
You made it through the conference! Time to unpack, relax, and play with all your new swag, but it’s also time to continue to make the most of your conference experience. If you followed our tips for getting the most out of attending a conference then you’ve made a lot of new contacts and cultivated