On top of educating our youth, schools have a secondary responsibility: fundraising.
Nothing in life is free. Well, nothing worth having, anyway.
When it comes to nonprofits, every penny counts. From office space to equipment, nonprofits need to get highest quality at the most reasonable price so they can devote the highest possible percentage of their donors’ generous support to accomplishing their mission. Choosing a nonprofit CRM is no exception.
Skookum Kids joined Virtuous in early 2016 as their Nonprofit CRM partner. They are a growing nonprofit focused on providing services and care for children in the foster-care program in Bellingham, WA. To date, they’ve helped nearly 150 children at their volunteer-staffed group home.
Last fall, we discussed how Virtuous is re-imagining generosity. The old story of philanthropy centered around a time when donors were approached as distant benefactors who looked to nonprofits to get the dirty work done on their dime. Donors presumably gave out of duty, not passion.
Remember Rube Goldberg machines? They’re those ridiculously over-engineered and complicated contraptions that were only created to perform really simple tasks. Unfortunately, that thinking was the norm when it came to nonprofit software.
I work with nonprofits every day that have donor management systems that are complicated, confusing and only succeed in getting in the way of the mission, rather than enabling it. All-in-one suites that try to do everything under the sun usually succeed in doing very little well and become so big and cumbersome that they actually hurt the mission.
Over the past 30 years, St. Joseph the Worker has helped thousands of economically deprived men and women in Phoenix, AZ become self-sufficient with the reassurance, tools, and support needed to secure quality employment.
“It's sad how quickly people can forget about you until they want something from you.”
Does this quote make you cringe when you consider what your donors might think about their relationship with your organization? Well, if the only time they hear from you is to discuss that next gift, I’m quite certain, on some level, this is how they feel and the result is mounting levels of donor fatigue.
You have seen the lifts that other nonprofits are getting from A/B testing, and now you are ready to do it yourself. But you might not be sure exactly where or how to start. So in this A/B testing guide for nonprofits, you will find some tips to begin optimizing your online fundraising so you can realize greater impact.
It's the thought that occurs while you lay awake thinking about your latest campaign, “With all of this communications being sent are we wearing out our donors?” The fear of donor fatigue is real, but I believe is misplaced. I think what organizations or fundraisers think is donor fatigue is really irrelevant communication or bad story telling. Donors aren’t tired of supporting causes they care about. More often it's a failure to excite supporters or talk about what they do in a new way that inspires generosity. A more appropriate description would be “donor apathy” rather than donor fatigue.
I’ve worked with dozens of nonprofits of all shapes and sizes in various capacities over my career. Everyone from small local nonprofits providing services addressing homelessness to private universities to global nonprofits that operate on every continent (ok…so not Antarctica); smaller organizations with $500k annual budgets to massive organizations flirting with $1 billion in annual support.